Here’s one that’s hot off the presses. I saw this Wyoming Tourism campaign making the rounds on the ad blogs last week, and for good reason, it’s spectacular. When your product is 100,000 square miles of natural magnificence, the potential for beautiful copy is as high reaching as the Grand Tetons. Also, “That’s WY” as a tagline is simply perfect.
Agency: BVK, Milwaukee
Source: Ads of the World
I could start a new blog, devoted solely to showcasing the great writing from the Nike campaign over the years, and I’d never run out of ads to post.
Here are just a few of the many.
Sometimes a creative problem can be solved with all copy. These Swiss Life print ads, submitted by writer Stephanie Bibeau, are such a great example of stellar all-copy ads. They’re kind of like the Before & After category on Wheel of Fortune, as an ad.
Agency: Spillmann/Felser/Leo Burnett, Zurich, Switzerland
Source: Stephanie Bibeau
There have been so many exceptional ‘Don’t Text and Drive’ campaigns over the years. It must be a challenging assignment—simply to think of something that hasn’t been done yet. I just came across this campaign that uses famous last words as a concept. It’s a really nice idea. And it reminds me of a great Steven Wright one-liner: I wish the first word I ever said was the word “quote,” so right before I die I could say “unquote.”
Agency: Leo Burnett Tailor Made, São Paulo, Brazil
The Economist has had an excess of classic ads made for them. There’s been so many that some had escaped my attention, like this one, which was submitted to us by Writer/CD Asif Ansari. It’s another shining example in the longlivecopy dogma: When the words are good, words are all you need.
Agency: Ogilvy & Mather, Singapore
Source: Asif Ansari
They had me at “embrace your inner squirrel.” This is simply a flat-out fun piece of writing to promote the urban parkland of London. It compares our humdrum lives to those of a sprightly squirrel. Learn from the squirrel, my friends. Learn from the squirrel.
Agency: MyAgency, London, UK
Source: Ads of the World
This is a slight deviation from our normal content, but very deserving of a post. The backstory is outstanding. Robert Pirosh was a successful New York copywriter in the 1930s, but ached to become a Hollywood screenwriter. He composed this cover letter and sent it to producers and studio executives. It worked. He was hired as a junior writer at MGM and fifteen years later, won his first Oscar for best original screenplay.
This Throwback Thursday post comes from writer Chris Dixon (We love reader submissions. And we need more!)
These ads are true standouts amongst all classic headline/copy campaigns and still hold up strong today. Behold the power of great headlines.
How often do you read the owner’s manual for your car? I’m guessing only when you’re stuck on the side of the road, undergoing some automotive calamity. Well, Dacia, a Romanian automaker, made an owner’s manual that will demand poring over every page. They hired thirty writers to turn the typical owner’s manual content into stirring short prose and poetry. I’d love to get my hands on a copy, but since it’s composed in Romanian, a translator would be required. Anyone out there speak Romanian?
Fanta has apparently created the “world’s first tastable ad.” Seriously. If you found this ad in print, you could tear it out and literally consume the content. It’s a fun concept, which also makes for an incredibly entertaining long copy piece. Words too good to eat, in my opinion.
Agency: OgilvyOne, Dubai