The Midwest is home to great lakes, flat terrain, nice folks, and people who say folks. But it’s the concept of “The Other Midwest” envisioned by this charming print campaign for Upland Brewing that’s really intriguing. In this imagined land, does beer flow through the aqueducts? Do bottles remain cold forever? Maybe when you dream tonight, you’ll find out.

Source: Ads of the World

Agency: Young & Laramore