If we took stock of everything we read in a day, it would likely be a dismal recollection. Daily chatter like tweets, texts, picture captions and comments consume too much of our brain space. A literary doctor is needed to prescribe two doses of Hemingway in order to flush the social media toxins from our system. This print campaign for a New Zealand bookstore nails our current dilemma and the vital need for better reading material.

Source: Ads of the World

Agency: FCB, Auckland, New Zealand