This is a great campaign from about five years ago that just popped into my head again recently. It’s obvious why I never forgot it; just a truly fun idea that’s incredibly well written. They found a unique way to sell a Subaru—by creating its exact opposite, a car that’s the embodiment of automotive vapidity. Then they mocked it perfectly through a series of exquisitely written parodies. A sign of a good client is one that appreciates a solid satire of their industry.
See the full campaign here: http://theinspirationroom.com/daily/2010/subaru-fight-mediocrity
AGENCY: Carmichael Lynch
SOURCES: theinspirationroom.com and behance.net/laserbread