In our hard-charging search to find great uses of writing throughout the advertising sphere, we have so far neglected to post anything in the digital space.
That comes to an end today with this fun execution for IKEA. To promote the store’s bathroom products, they encouraged consumers to write their own customizable banner ads, aimed at the people they share a washroom with. So their lavatory cohabitants received a message written directly for them as a banner ad only they could see. I can just imagine how many inappropriate uses of bathroom humor were probably attempted.
Agency: Leo Burnett, Toronto