IKEA Share The Bathroom Digital

In our hard-charging search to find great uses of writing throughout the advertising sphere, we have so far neglected to post anything in the digital space.

That comes to an end today with this fun execution for IKEA. To promote the store’s bathroom products, they encouraged consumers to write their own customizable banner ads, aimed at the people they share a washroom with. So their lavatory cohabitants received a message written directly for them as a banner ad only they could see. I can just imagine how many inappropriate uses of bathroom humor were probably attempted.

811100_102_1160_LTExNzA4NTg1NjMxMzYwNzA0MjM0811102_102_1160_LTExNzA4NTUzNjQtMTc5MTAzNTI0NA

Screen Shot 2016-06-14 at 2.35.56 PM

Screen Shot 2016-06-14 at 2.35.48 PM

Screen Shot 2016-06-14 at 2.35.52 PM

811106_102_1160_LTExNzA4NTMxODYtNzY1NzQzNjA2

811103_102_1160_LTc4MDg2NzI2Ny00MzI5NjMyNzc

 

Agency: Leo Burnett, Toronto

Source: Commarts

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s