Beautiful idea. Wonderful piece of copy. Perfect ad.

 

 

Agency: adam&eveDDB, London

Source: Adweek

In our hard-charging search to find great uses of writing throughout the advertising sphere, we have so far neglected to post anything in the digital space.

That comes to an end today with this fun execution for IKEA. To promote the store’s bathroom products, they encouraged consumers to write their own customizable banner ads, aimed at the people they share a washroom with. So their lavatory cohabitants received a message written directly for them as a banner ad only they could see. I can just imagine how many inappropriate uses of bathroom humor were probably attempted.

 

Agency: Leo Burnett, Toronto

Source: Commarts

 

This is a blatantly self-promotional post, but I just wanted to share a new article I wrote.

https://www.linkedin.com/pulse/writing-appreciation-101-chicken-tender-lesson-dave-kuhl

I hope it’s helpful to all writers out there. I’d love any feedback you have.

And don’t worry, I’ll have a regular longlivecopy post later in the week.