Dos Equis “Most Interesting Man in the World” Radio

You may have already heard the unfortunate news—the Dos Equis “Most Interesting Man in the World” campaign is ending. In honor of the many writers who’ve kept the campaign so fresh and amazing over the years, I thought it appropriate to publish our first radio commercial post (we’re long overdue for a radio spot on here, being that it’s such a pure writer’s medium). In addition, I’ve found a bunch of the best one-liners from the spots over the years.

Stay thirsty my friends.



He gave his father “the talk.”

Once a rattlesnake bit him, after 5 days of excruciating pain, the snake finally died.

The line for his Cinco de Mayo party starts forming on Ocho de Febrero.

He once went to the psychic, to warn her.

He can speak Russian… in French.

He never says something tastes like chicken.. not even chicken.

Bear hugs are what he gives bears.

He once brought a knife to a gunfight… just to even the odds.

His signature won a Pulitzer.

When a tree falls in a forest and no one is there, he hears it.

Sharks have a week dedicated to him.

His business card simply says ‘I’ll Call You.”

In museums, he is allowed to touch the art.

He has taught old dogs a variety of new tricks.

He has won the lifetime achievement award… twice.

When he was young he once sent his parents to his room.

He once had an awkward moment, just to see how it feels.

Mosquitoes refuse to bite him purely out of respect.

His pillow is cool on BOTH sides.

Time waits on no one, but him.

His mother has a tattoo that says “Son.”



Agency: Havas Worldwide, New York

Sources: YouTube, Reddit


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