There have been so many exceptional ‘Don’t Text and Drive’ campaigns over the years. It must be a challenging assignment—simply to think of something that hasn’t been done yet. I just came across this campaign that uses famous last words as a concept. It’s a really nice idea. And it reminds me of a great Steven Wright one-liner: I wish the first word I ever said was the word “quote,” so right before I die I could say “unquote.”

Agency: Leo Burnett Tailor Made, São Paulo, Brazil

Source: theinspirationroom.com