Sometimes a creative problem can be solved with all copy. These Swiss Life print ads, submitted by writer Stephanie Bibeau, are such a great example of stellar all-copy ads. They’re kind of like the Before & After category on Wheel of Fortune, as an ad.
Agency: Spillmann/Felser/Leo Burnett, Zurich, Switzerland
Source: Stephanie Bibeau
There have been so many exceptional ‘Don’t Text and Drive’ campaigns over the years. It must be a challenging assignment—simply to think of something that hasn’t been done yet. I just came across this campaign that uses famous last words as a concept. It’s a really nice idea. And it reminds me of a great Steven Wright one-liner: I wish the first word I ever said was the word “quote,” so right before I die I could say “unquote.”
Agency: Leo Burnett Tailor Made, São Paulo, Brazil