The Economist has had an excess of classic ads made for them. There’s been so many that some had escaped my attention, like this one, which was submitted to us by Writer/CD Asif Ansari. It’s another shining example in the longlivecopy dogma: When the words are good, words are all you need.
Agency: Ogilvy & Mather, Singapore
Source: Asif Ansari
They had me at “embrace your inner squirrel.” This is simply a flat-out fun piece of writing to promote the urban parkland of London. It compares our humdrum lives to those of a sprightly squirrel. Learn from the squirrel, my friends. Learn from the squirrel.
Agency: MyAgency, London, UK
Source: Ads of the World
This is a slight deviation from our normal content, but very deserving of a post. The backstory is outstanding. Robert Pirosh was a successful New York copywriter in the 1930s, but ached to become a Hollywood screenwriter. He composed this cover letter and sent it to producers and studio executives. It worked. He was hired as a junior writer at MGM and fifteen years later, won his first Oscar for best original screenplay.
This Throwback Thursday post comes from writer Chris Dixon (We love reader submissions. And we need more!)
These ads are true standouts amongst all classic headline/copy campaigns and still hold up strong today. Behold the power of great headlines.
How often do you read the owner’s manual for your car? I’m guessing only when you’re stuck on the side of the road, undergoing some automotive calamity. Well, Dacia, a Romanian automaker, made an owner’s manual that will demand poring over every page. They hired thirty writers to turn the typical owner’s manual content into stirring short prose and poetry. I’d love to get my hands on a copy, but since it’s composed in Romanian, a translator would be required. Anyone out there speak Romanian?