If someone says “memorable battery ad,” what comes to mind? (“It keeps going and going,” maybe?) Well, your answer is about to change after reading these long copy print ads for Duracell. It’s some of the best storytelling you’ll consume within the confines of an ad space. Each one is written from the perspective of a person who is at first enamored with, then brutally cursed by a battery-powered gadget. Each mini story is visually constructed within Duracell’s signature design, reflecting its positive and negative portions. I’m all for advertising to become another vehicle for great short stories.

Agency: Grey Worldwide, Mumbai, India

Source: adweek.com