The blog’s inaugural Throwback Thursday post comes courtesy of Writer/CD Marc Gottesman. (Keep those submissions coming everyone!)

I remember these ads well—an absolutely classic headline campaign from the early aughts. Each line still packs the punch it did when I first read them as a young buck in ad school. I’m sure they motivated many budding copywriters hoping to one day possess such wordslinging prowess.

Agency: Fallon/New York

Source: fallon.com