Nice piece of writing here for an ad promoting the One Show awards. Hopefully it wins one.

Agency: Office

Source: Communication Arts

This is a fantastic spot, incredibly well produced, but the writing is the true standout. Nicely crafted prose that radiates with nostalgia.

Copy: Each time I open my door; I remember my first home—my sea of pirate ships, my cozy distant galaxy. The one I took for granted for so long.

Each time I open my door, I also remember my second home—a borough of lazy laundry and cheap fast food. Where I learned that nothing should be taken for granted.

And my own long path of going forward also comes to my mind each time I open my door. When I slowly realized that settling down is not a decision but a journey.

Because each time I open my door I face who I was with whom I became, discovering why today I call this place my home—an everyday drop of sweet and subtle joy. Each time I open my door.

Agency: Milk, Lithuania

Source: YouTube

Who needs a visual when the copy can do all the work? This is a great series for Penguin Books. I love the concept and really love how they carried it all the way through for the logo too.

Agency: Y&R, São Paulo, Brazil

Source: Ads of the World

Here’s a powerful long copy campaign that beautifully depicts the haunting stories of famous musicians in order to dispel piracy of their songs.

Agency: Leo Burnett, Beirut

Source: Ads of the World