Nice piece of writing here for an ad promoting the One Show awards. Hopefully it wins one.
Source: Communication Arts
This is a fantastic spot, incredibly well produced, but the writing is the true standout. Nicely crafted prose that radiates with nostalgia.
Copy: Each time I open my door; I remember my first home—my sea of pirate ships, my cozy distant galaxy. The one I took for granted for so long.
Each time I open my door, I also remember my second home—a borough of lazy laundry and cheap fast food. Where I learned that nothing should be taken for granted.
And my own long path of going forward also comes to my mind each time I open my door. When I slowly realized that settling down is not a decision but a journey.
Because each time I open my door I face who I was with whom I became, discovering why today I call this place my home—an everyday drop of sweet and subtle joy. Each time I open my door.
Agency: Milk, Lithuania