Chipotle has been doing this for several years now. More restaurants need to copy it. Why leave so much blank space on cups and bags when they can be filled with beautiful prose? It makes me like their burritos even more.

Agency: Chipotle

Source: cultivatingthought.com

This is one of my favorite campaigns from last year. I could wax poetic on the spectacular tennis ball typography or the astute media placement at the courts, but for the purposes of this site, we’ll just talk about the headlines. Even if these lines had been placed onto poorly designed print ads, I’d still love them. Really, really good stuff.

Agency: Leo Burnett Toronto

Source: Communication Arts

This is blatantly self-serving, but I thought I’d post some of my own ads on here. I promise this is the only time I’ll do it. I wrote these not too long ago and still really like them.

Source: Me

Art Director: My good buddy and old partner, Will Roth

I saw these in the CA Typography Annual earlier this year. Not only do they look incredible, but the writing is really fun.

Agency: JWT London

Source: Communication Arts